| Aisha Yang

Press Release: Herbaland x Tmall Partnership

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Building bridges: Richmond Company Partners with Chinese E-Commerce Giant                     

Thursday, March 7, 2019
Herbaland Naturals, Inc.
Telephone: +1 (604) 284-5050  | Email: pr@herbaland.ca |
Twitter: @herbalandgummie | Instagram: @herbalandgummies

Anaheim, California, USA, March 7, 2019—Richmond-based nutritional gummy manufacturer Herbaland Naturals is making a splash in the Chinese markets, as they partner with Chinese e-commerce giant Tmall Global, to bring healthy nutritional gummies to Chinese consumers. Tmall Global is China’s largest B2C marketplace for both Chinese and international brands and retailers, providing a premium shopping experience for China’s consumers. Launched in 2014, Tmall Global is Alibaba’s dedicated channel for cross-border e-commerce. The two companies held a joint media event today at Natural Health Products Expo West in Anaheim, California to announce Herbaland’s newest product --Vegan Collagen Booster Gummies -- making it’s Chinese debut exclusively on the Tmall Global platform.

The partnership is spurred, in part, by growth in the global gummy market, particularly that in the Asia-Pacific market. A 2017 study from Albany, NY based firm Transparency Market research, projected that the Asia-Pacific gummy vitamin market will grow by a compound annual growth rate (CAGR) of 3.8 percent between 2017 and 2025.

“We look forward to bringing our expertise in nutritional gummies and Canadian quality to Chinese consumers,” explains Musharaf Syed, co-founder and CEO of Herbaland. When asked about Herbaland’s plans to expand their market share, Musharaf Syed, co-founder and CEO of Herbaland, stands confidently by his company’s products -- and its relationship with Tmall Global. “We believe that the quality and nutrition of our products speaks for itself. That, along with Tmall’s reputation for bringing fantastic products to the market in China, has our team looking forward to growth in this market.”

TMALL EXCLUSIVE LAUNCH

Herbaland's Vegan Collagen Booster Gummies be sold exclusively on Tmall Global. This new product was formulated to help naturally boost the body's collagen formation, with only one serving needed per day.

Collagen, an essential protein, has gained popularity in recent years due to its ability to help maintain healthy skin and prevent ageing.  However, in traditional supplements, collagen is primarily sourced from bovine and fish and is incompatible with vegan and vegetarian diets. Instead of introducing foreign collagen, Herbaland's Collagen Booster Gummies work by using healthy, plant-based ingredients to promote the body's natural collagen production.

“Our Research and Development team has worked hard to combine two global trends -- collagen supplementation and the growth of plant-based diets -- into one convenient, innovative and, most importantly, delicious, new product,” explains Syed.

Each gummy contains 150mg of Lysine - an amino acid needed for the body's synthesis of proteins -- like collagen. Lysine, along with specially added Vitamin C, also promote maintenance of good health and enhances immunity.

CANADIAN QUALITY

Founded in 2009, Herbaland Naturals specializes in the manufacture of nutritional gummies, with more than 200 Natural Health Product certifications issued by the Canadian Department of Health. In 2018, the publication Canadian Business ranked Herbaland among the top 500 fastest growing companies in the country, coming in at number 57. In both 2017 and 2018, Herbaland was shortlisted for the BC Export Award and won the Gold Prize for Consumers' Most Popular New Health Products.

“We have grown quickly because our brand is built on a foundation of quality,” explains Musharaf Syed, co-founder, and CEO of Herbaland Naturals. “Our team follows the highest quality standards in the world while using the most advanced eco-forming technology available to produce our products.” Herbaland products are GMP-compliant, with clean ingredients, guaranteed content, and hygienic safety. From the sourcing of raw materials to the finished product storage, Herbaland has a complete set of scientific and rigorous material traceability systems to ensure the quality of each product.

Herbaland's mission is to make nutrition accessible for all by producing fun and functional gummies. Herbaland is committed to using ethically-sourced, high-quality ingredients to minimize the impact of production on the planet and improve the lives of the community. Herbaland also hopes to bring fun and functional nutrient intake to every corner of the world: the full range of Herbaland products has been sold in more than 30 countries and regions around the world.

Left to right: Michelle Chung – Sr. Business Development Specialist of Alibaba Group; Marilyn Wright – Project Manager of International Trade and Investment Office, Representing the Government of British Columbia in USA – Pacific Coast; Musharaf Syed - CEO of Herbaland Naturals Inc.; Robert A. Arthurs -Sr. Manager of the Agrifoods Ministry of Jobs, Trade and Technology


加拿大营养品公司HerbaLand与天猫国际建立深入合作关系

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星期四 | 二零一九年三月七日
Herbaland Naturals, Inc.
电话: +1 (604) 284-5050  | 邮箱: digital@herbaland.ca
微博: @HERBALAND | 微信公众号:Herbaland

 于2019年3月7日,在美国加州阿纳海姆。加拿大营养软糖公司Herbaland Naturals与中国电商巨头阿里巴巴集团下的天猫国际再次碰面。来自于加拿大列治文的Herbaland Naturals与天猫国际在阿纳海姆举行的一年一度美国西部天然健康产品展会上,宣布了未来合作计划。双方将在新品发布、消费者体验和新品创新等多个层面开展深入合作,使中国消费者能透过天猫国际平台抢先体验海外时下的健康潮流。 

作为开端,Herbaland禾宝蓝与天猫国际在2019年3月7日启动重磅新品- 草本胶原焕活软糖的天猫国际全球独家首发。新品预计在2019年3月底就能透过天猫国际海外仓店线上购买,中国消费者能透过天猫国际平台,比加拿大当地市场更早一步领先体验到这款创新有趣,口味独特,健康美丽兼顾的Herbaland禾宝蓝草本胶原焕活软糖。

当Herbaland的首席执行官兼联合创办人Musharaf Syed被访问到对于这次的合作看法时,他回答道:“非常期待与天猫国际的合作。我们希望能让更多的中国消费者了解到不一样的高端营养品。还有,研究表明,现社会上有更多的人关注饮食和营养,所以素食主义饮食已经越来越普及了,素食主义饮食也将成为2019年最大的食品趋势之一。我们的研究团队一直致力于制作纯植物配方的营养软糖,以及承诺采用全天然的原材料,这将会是我们的一个优势。再加上天猫国际出色的跨境电商市场,给了我们前进的信心。”

从左到右(Michelle Chung – Sr. Business Development Specialist of Alibaba Group; Marilyn Wright – Project Manager of International Trade and Investment Office, Representing the Government of British Columbia in USA – Pacific Coast; Musharaf Syed - CEO of Herbaland Naturals Inc.; Robert A. Arthurs -Sr. Manager of the Agrifoods Ministry of Jobs, Trade and Technology)

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